Аннотация:Methods. The theoretical and methodological basis of the study was the institutional theory within which an interdisciplinary approach to the study of the economic activity of subjects is implemented. Scientific results were obtained through the use of comparative analysis – when comparing views on the economic behavior of different scientific paradigms; structural and logical – when establishing the directions of the influence of culture on the results of economic activity; general and special – when establishing the relationship between national and corporate culture. Results. There are revealed discrepancies in the views of representatives of economic science on the factors that influence economic decision-making by economic entities. The focus of the mainstream on the search for universality in people's economic actions are established. The impact of culture on the results of economic activity at both the organizational and national levels of economic development are demonstrated. Modern methodological approaches to the study of culture and its influence on economic activity are singled out. Novelty. The correlation between national and organizational cultures is established. The objective nature of the divergency of the behavior of the certain culture representatives from the attributes of the culture of a certain organization has been revealed. There are determined methodological approaches to the study of the problems of combining sociocultural values with the values of a specific organization. Practical value. The results of the study can be useful when making managerial decisions aimed at forming the corporate culture of modern enterprises.
