Аннотация:Investment decision is a problem in selecting the desired investment from an individual on the available opportunities by choosing one or more investment alternatives that are considered to have advantages. The researcher analysis how cognitive, neural process, and social-economic factors influence the investors buying mutual fund. In this research focus on cognitive constraints and a low a knowledge about mutual fund to effects on investment decision. This research use qualitative study aims to analyze the psychological, neuroscience, and socio-economic factors of mindset investors in buying reksadana for investment decisions. In this research used to answer the research question is descriptive qualitative. Then, the data collection method used in this study is in-depth interview. The results in this research that psychology has a role in the behaviour of mindset investors in buying reksadana for investment decisions. The objective to explore factors buying mutual fund by investors. This research uses six participants. The main outcome measure it can be concluded that investor behavior in mindset stock investment decisions is always based on psychological and socio-economic attitudes when buying mutual funds.
Keywords: The psychological, neuroscience, socio-economic factors, mutual fund, investment decisions.
