Аннотация:The ethical values and moral norms underlying the knowledge economy — noonomics — are a key element of the world economic structure being formed today. It is characterized by respect for national sovereignty, equality and non-discrimination of trade and economic cooperation, the desire to harmonize divergent economic interests, subordinating them to the interests of the growth of public welfare. The article discusses approaches to the development of a set of business values that correspond to international experience and the goals of the development of the Russian economy.