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Marketing analyticscapability,artificialintelligenceadoption, and firms'competitiveadvantage: Evidencefrom themanufacturingindustry Md Afnan HossainRaj AgnihotriMd Rifayat Islam Rushan2022 год

Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry
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Страница публикацииПубликация в OpenAlex
Год издания: 2022
Авторы: Md Afnan Hossain, Raj Agnihotri, Md Rifayat Islam Rushan, Muhammad Sabbir Rahman, Sumaiya Farhana Sumi
Издательство: Elsevier BV
Источник: Industrial Marketing Management
Ключевые слова: Big Data and Business Intelligence, Competitive and Knowledge Intelligence, Digital Marketing and Social Media