Аннотация:The relevance of this study is associated with the formation and spread of the "Russian style" in the architecture of the Russian Empire at the end of the 19th -beginning of the 20th century -a significant trend in the culture of the era under consideration.The professional journal on architecture and construction "Zodchiy" (1872-1924) played an important role in this process, since it was on its pages that the studies of architects and art historians of ancient Russian antiquity were published, justified the need to form a national version of Modern, based on local traditions, projects of temple and secular buildings in the "Russian style" were published.The publications of this historical source were reviewed using qualitative and quantitative content analysis methods.The study recorded the dynamics of publications about the "Russian style" in architecture, in which there is a rise and fall of interest in original projects, made it possible to identify the traditions that architects relied on when designing modern buildings, and the characteristic features of national Modern in architecture, such as: interest in arts and crafts and folk ornamentation, the processing of elements of ancient Russian temple architecture in secular architecture, fabulous facades, etc.