Аннотация:Grounded theory is a general methodology with systematic guidelines for gathering and analyzing data to generate middle‐range theory. The name “grounded theory” mirrors its fundamental premise that researchers can and should develop theory from rigorous analyses of empirical data. The analytic process consists of coding data; developing, checking, and integrating theoretical categories; and writing analytic narratives throughout inquiry. Barney G. Glaser and Anselm L. Strauss (1967), the originators of grounded theory, first proposed that researchers should engage in simultaneous data collection and analysis, which has become a routine practice in qualitative research. From the beginning of the research process, the researcher codes the data, compares data and codes, and identifies analytic leads and tentative categories to develop through further data collection. A grounded theory of a studied topic starts with concrete data and ends with rendering them in an explanatory theory.