Аннотация:Nowadays, data on tourist profiles are created by large platforms that exchange and trade the collected data with each other without sharing it with service providers (hotels, restaurants, etc.). Providers are thus increasingly becoming mere "executors" and cannot devote themselves to the guest as they once did. Using the example of Collaboration Impact Token and Digital Online Tourist Identity, the article suggests the development of a sys-tem with use of key enabling technologies from Industry 4.0 that will offer guests a personalised service, re-ward them for positive behavior if they are contributing to the positive effects of tourism and redirect them on less burdened areas with the aim to offer a significantly better tourist experience and the development of more balanced sustainable development.
