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What makesdeal-of-the-daypromotions reallyeffective? Theinterplay of discountand time constraintwith product type Maik EisenbeißRobert L. WilkenBernd Skiera2015 год

What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
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Страница публикацииПубликация в OpenAlex
Год издания: 2015
Авторы: Maik Eisenbeiß, Robert L. Wilken, Bernd Skiera, Markus Cornelißen
Издательство: Elsevier BV
Источник: International Journal of Research in Marketing
Ключевые слова: Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Innovation Diffusion and Forecasting