Аннотация:This study is aimed at examining the impact of local marketing components on tourists’ satisfaction to Can Tho city. Research data were collected through direct interview with 500 tourists using questionnaires. Exploratory factor analysis and binary logistic regression were used. The study results showed that six local marketing components affected tourists’ satisfaction to Can Tho city including power, tourism promotion, price, local communities, tourism products and place. In particular, Tourism promotion is the most influential component on tourists’ satisfaction to Can Tho city.
