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What shapesadolescents’attitudes towardluxury brands? Therole of self-worth,self-construal,gender and nationalculture Aysen BakirÉlodie GentinaLuciana de Araújo Gil2020 год

What shapes adolescents’ attitudes toward luxury brands? The role of self-worth, self-construal, gender and national culture
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Год издания: 2020
Авторы: Aysen Bakir, Élodie Gentina, Luciana de Araújo Gil
Издательство: Elsevier BV
Источник: Journal of Retailing and Consumer Services
Ключевые слова: Consumer Behavior in Brand Consumption and Identification, Cultural Differences and Values, Digital Marketing and Social Media
Другие ссылки: Journal of Retailing and Consumer Services (PDF)
Journal of Retailing and Consumer Services (HTML)
HAL (Le Centre pour la Communication Scientifique Directe) (PDF)
HAL (Le Centre pour la Communication Scientifique Directe) (HTML)