Аннотация:YouTube, owned by Google, is the second search engine in the world. The increase in online video consumption has provoked a reaction in the journalistic industry to attend the need to connect with an audience that constantly demands audiovisual content. This exploratory research shows that although video has become a priority for media and social platforms such as Facebook, in Spain there are few journalists who take the initiative to take an active role in the main video sharing platform. From the analysis of active channels developed by reporters, we conclude that the role of the journalist promoting his/her professional profile on YouTube is scarce, and that most of his/her accounts ignore, alter or redesign his usual work activity.
