Аннотация:This article makes its most important contribution by way of proposing and exploring a new construct described here as Globalization from Within. The article takes as context the societies of the global south, and considers the resilience of people in these historically oppressed environments. It foregrounds the development challenge posed by colonialism and hegemony, and discusses the potential of Creative Resilience as part of the societal and individual responses. It argues for a greater emphasis on local culture in building global digital enterprises from the South. These approaches are seen as required strategies towards empowering enterprising actors in the South to build internal capabilities and greater resilience in a dynamic process of Globalization from Within.
