Аннотация:The article studies the communicative function of fine arts basing methodologically on the theory of the cultural ideal modeling within the individual's memory structure.The object of this research is the poetics of an art piece embedded into the festive rituals as a specific message aimed at creating the conviviality itself, whilst appealing to the sensual, emotional and affective perception of an individual to be transformed into the cognitive perception of actual events, as well as verbal information transmitted in the festive communication medium.The arts and crafts pieces are considered as representatives of the festive communication.
