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Marketing andcorporate socialresponsibility andagenda for futureresearch Leandro MarínAdam Lindgreen2017 год

Marketing and corporate social responsibility and agenda for future research
статья из журнала

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Аннотация: • Marketing literature confirms that stakeholders will reward responsible companies. • CSR and Marketing ultimately represents a dialogue with stakeholders. • Future research mixing marketing and CSR would improve our knowledge about CSR.
Год издания: 2017
Авторы: Leandro Marín, Adam Lindgreen
Издательство: Emerald Publishing Limited
Источник: Spanish Journal of Marketing - ESIC
Ключевые слова: Corporate Social Responsibility Reporting, Environmental Sustainability in Business, Ethics in Business and Education
Другие ссылки: Spanish Journal of Marketing - ESIC (HTML)
UpSpace Institutional Repository (University of Pretoria) (PDF)
UpSpace Institutional Repository (University of Pretoria) (HTML)