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The impact ofdifferent emotionalappeals on thepurchase intentionfor green products:The moderatingeffects of greeninvolvement andConfucian cultures Jianming WangJing BaoCongcong Wang2017 год

The impact of different emotional appeals on the purchase intention for green products: The moderating effects of green involvement and Confucian cultures
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Полный текстСтраница публикацииПубликация в OpenAlex
Год издания: 2017
Авторы: Jianming Wang, Jing Bao, Congcong Wang, Longchang Wu
Издательство: Elsevier BV
Источник: Sustainable Cities and Society
Ключевые слова: Environmental Sustainability in Business, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies