Аннотация:The purpose of the work is to consider problems of marketing application of educational services in the Russian educational institutions activity, to reveal pre-requisites of relevance strengthening of these problems on the market of educational services, especially the system of advanced training of heads and experts; to show that application of methodology of strategic and marketing management in practice is caused by the objective reasons which are defined by character of the changes, first of all in the organization environment.
In the course of research strategic marketing and management methods are used.
The studies show that the most important task of strategic management of the educational institution is establishment and maintenance of dynamic interaction of the organization with the environment surrounding it.
Conclusions: strategic management is intended to provide the organization long-term survival, competi-tive advantage is reached due to delivery of products or services to the consumer satisfying their requirements; cooperation problem of higher education institutions and industrial enterprises in which marketing takes a position of one of the leading functions of creating conditions for successful functioning and development of the organization, is especially urgent at present.
