Аннотация:The article deals with the concept, project and originality of the new type of onomasiological naming dictionary formation. There are a number of psycholinguistic studies on the basis of the Naming Dictionary articles. The results of these studies show linguomarketing potential of the words-bionyms and their real function in company names, peculiarities of the native speaker linguistic consciousness, correlation lexicographic and “psychologically real” meaning of the word and peculiarities of the linguistic sign variation. The Naming Russian Dictionary reflects the knowledge about words in fundamentally new dimension: not according to the prescriptive function (in the current dictionary it is kept to the minimum) but in terms of the native speakers’ idea about word semantics and its reference with reality. An additional point is that the dictionary is made on the basis of the linguistic experiment. It provides not only enlargement of current linguistic studies in the sphere of the linguomarketology but it allows one to study an ordinary linguistic consciousness of native speakers of the Russian language.
Ключевые слова:Discourse Analysis and Cultural Communication, Language, Communication, and Linguistic Studies, Psycholinguistics and Behavioral Studies
