Аннотация:31Jan 2017 A STUDY ON CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING, SALEM. M. Dhanalakshmi , M. Sakthivel and M. Nandhini. Associate professor, K.S.R College of Arts and Science (Autonomous), Tiruchengode, Tamil Nadu, India – 637215. Research Scholar [Ph.D Management], K.S.R College of Arts and Science (Autonomous), Tiruchengode, Tamil Nadu, India – 637215. Research Scholar [Ph.D Commerce], K.S.R College of Arts and Science (Autonomous), Tiruchengode, Tamil Nadu, India – 637215.