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Business, industrialmarketing anduncertainty José M. MerigóAnna M. Gil‐LafuenteJaime Gil-Lafuente2016 год

Business, industrial marketing and uncertainty
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Аннотация: Purpose This special issue of the Journal of Business & Industrial Marketing , entitled “Business, Industrial Marketing and Uncertainty”, presents selected extended studies that were presented at the European Academy of Management and Business Economics Conference (AEDEM 2012). Design/methodology/approach The main focus of this year was reflected in the slogan: “Creating new opportunities in an uncertain environment”. The objective was to show the importance that uncertainty has in our current world, strongly affected by many complexities and modern developments, especially through the new technological advances. Findings One fundamental reason that explains the economic crisis is that the government and companies were not well prepared for these critical situations. And the main justification for this is that they did not have enough information. Otherwise, they would have tried any possible strategy to avoid the crisis. Usually, uncertainty is defined as the situation with unknown information in the environment. Originality/value From a theoretical perspective, the problem here is that enterprises and governments should assess the information and the uncertainty in a more appropriate way. Usually, they have some studies in this direction, but many times, it is not enough, as it was proved in the last economic crisis.
Год издания: 2016
Авторы: José M. Merigó, Anna M. Gil‐Lafuente, Jaime Gil-Lafuente
Издательство: Emerald Publishing Limited
Источник: Journal of Business and Industrial Marketing
Ключевые слова: Big Data and Business Intelligence, Competitive and Knowledge Intelligence
Другие ссылки: Journal of Business and Industrial Marketing (PDF)
Journal of Business and Industrial Marketing (HTML)
Dipòsit Digital de la Universitat de Barcelona (Universitat de Barcelona) (PDF)
Dipòsit Digital de la Universitat de Barcelona (Universitat de Barcelona) (HTML)