Аннотация:The study of human creativity, although historically extensive, is in the midst of a second golden age as the century comes to a close. Authors and researchers from a variety of backgrounds publish hundreds of articles and books on creativity every year, conferences that cross disciplines frequently include sessions on creativity, and programs for increasing the creative productivity of young people and adults are introduced on a regular basis. And while several distinct approaches are used to examine creative phenomenon, a majority of work dealing with creativity relies on psychometric methods - the direct measurement of creativity and/or its perceived correlates in individuals.