Аннотация:and Whitfield 2013), which largely understands it as shifting towards the aesthetically and narratively complex.At the same time, in the post-broadcasting era, US networks are particularly struggling for their audience share.With the days of blockbuster successes like Must See TV's Friends (NBC 1994(NBC -2004) ) a distant dream, recent US sitcoms are instead turning towards smaller, engaged audiences.Here, a cult sensibility of intertextual in-jokes, temporal and narrational experimentation (e.g.flashbacks and alternate realities) and selfreflexive performance styles have marked shows including Community (NBC 2009-2015), How I Met Your Mother (CBS 2005-2014), New Girl (Fox 2011-present) and 30 Rock (NBC 2006-2013).However, not much critical attention has so far been paid to how these developments in textual sensibility in contemporary US sitcom may be influenced by, and influencing, the use of transmedia storytelling practices, an increasingly significant industrial concern and rising scholarly field of enquiry (e.g.
