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WHAT'S IN A NAME?REPUTATION BUILDINGAND CORPORATESTRATEGY. Charles J. FombrunMark Shanley1990 год

WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.
статья из журнала

Страница публикацииПубликация в OpenAlex
Аннотация: Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...
Год издания: 1990
Авторы: Charles J. Fombrun, Mark Shanley
Издательство: Academy of Management
Источник: Academy of Management Journal
Ключевые слова: Business Strategy and Innovation, Innovation and Knowledge Management, Organizational Management and Leadership