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Motivations tointeract with brandson Facebook – Towardsa typology ofconsumer–brandinteractions Salim AzarJoana César MachadoLeonor Vacas de Carvalho2016 год

Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions
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Год издания: 2016
Авторы: Salim Azar, Joana César Machado, Leonor Vacas de Carvalho, Ana Mendes
Издательство: Palgrave Macmillan
Источник: Journal of Brand Management
Ключевые слова: Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Technology Adoption and User Behaviour
Другие ссылки: Journal of Brand Management (HTML)
HAL (Le Centre pour la Communication Scientifique Directe) (HTML)
HAL (Le Centre pour la Communication Scientifique Directe) (HTML)
LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (PDF)
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Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) (PDF)
Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) (HTML)