Аннотация:The increased age diversity in society challenges organizations to rethink the purpose and structuring of learning. This article proposes that an intergenerational learning (IL) approach can be useful for addressing the emergent needs, since IL implies a reciprocal process of learning and knowledge development. Taking an IL approach involves a shift from "succession of knowledge" to "co-creation of knowledge" in knowledge-sharing efforts. This shift becomes crucial as the digital generation enters the workforce. This paper presents insights from a case where students and entrepreneurs were engaged in an IL project to learn about business advantages and social media.
