Аннотация:After six weeks spent busily coding, psychology graduate student Brian Nosek finished his project in a cab on the way to the airport. When he landed in Seattle, he attended a press conference about his new website, Project Implicit (projectimplicit.org), which allows people to test their unconscious leanings: a deeply buried belief, for example, that boys are better than girls at math or that one religion outranks another. Nosek and his collaborators wanted to study people’s responses. It was 1998 and “the Internet wasn’t being used for research,” recalls Nosek, now a professor at the University of Virginia in Charlottesville. “We had no idea if it would be of any success.”
