1. Главная
  2. Ресурсы
  3. Библиотечный поиск
Of Frog Wines andFrowning Watches:Semantic Priming,Perceptual Fluency,and Brand Evaluation Aparna A. LabrooRavi DharNorbert Schwarz2008 год

Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
статья из журнала

Страница публикацииПубликация в OpenAlex
Аннотация: Journal Article Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation Get access Aparna A. Labroo, Aparna A. Labroo Search for other works by this author on: Oxford Academic PubMed Google Scholar Ravi Dhar, Ravi Dhar Search for other works by this author on: Oxford Academic PubMed Google Scholar Norbert Schwarz Norbert Schwarz Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 34, Issue 6, April 2008, Pages 819–831, https://doi.org/10.1086/523290 Published: 25 October 2007
Год издания: 2008
Авторы: Aparna A. Labroo, Ravi Dhar, Norbert Schwarz
Издательство: Oxford University Press
Источник: Journal of Consumer Research
Ключевые слова: Aesthetic Perception and Analysis, Consumer Behavior in Brand Consumption and Identification, Wine Industry and Tourism