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How Consumers areAffected by theFraming of AttributeInformation Beforeand After Consumingthe Product Irwin P. LevinGary J. Gaeth1988 год

How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product
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Аннотация: Journal Article How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product Get access Irwin P. Levin, Irwin P. Levin Search for other works by this author on: Oxford Academic PubMed Google Scholar Gary J. Gaeth Gary J. Gaeth Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 374–378, https://doi.org/10.1086/209174 Published: 01 December 1988 Article history Received: 01 March 1988 Revision received: 01 July 1988 Published: 01 December 1988
Год издания: 1988
Авторы: Irwin P. Levin, Gary J. Gaeth
Издательство: Oxford University Press
Источник: Journal of Consumer Research
Ключевые слова: Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Digital Marketing and Social Media
Другие ссылки: Journal of Consumer Research (HTML)
CiteSeer X (The Pennsylvania State University) (PDF)
CiteSeer X (The Pennsylvania State University) (HTML)