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What's in aname.com?: Theeffects of ‘.com’name changes on stockprices and tradingactivity Peggy M. Lee2001 год

What's in a name.com?: The effects of ‘.com’ name changes on stock prices and trading activity
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Аннотация: Abstract This paper uses a market signaling perspective to examine investor reactions to firm announcements of name changes to include ‘.com.’ Firms that change their name as a purely cosmetic technique are contrasted to those that employ other strategic investments. Results show that announcements of ‘.com’ name changes are associated with significant increases in stock prices and trading activity. Furthermore, the magnitude of investor reactions is significantly larger when name changes are accompanied by other strategies. Copyright © 2001 John Wiley & Sons, Ltd.
Год издания: 2001
Авторы: Peggy M. Lee
Издательство: Wiley
Источник: Strategic Management Journal
Ключевые слова: Corporate Finance and Governance, Auditing, Earnings Management, Governance, Financial Markets and Investment Strategies