Understanding and measuring tourist destination imagesстатья из журнала
Аннотация: A destination image is 'the expression of all objective knowledge, impressions, prejudice, imaginations, and emotional thoughts an individual or group might have of a particular place' (Lawson and Baud Bovy, 1977). Destination images influence a tourist's travel decision-making, cognition and behaviour at a destination as well as satisfaction levels and recollection of the experience. This paper looks at the concept of tourist destination images and how destination image research has been approached from different academic disciplines and by practitioners such as tourism marketers. In particular, different techniques for the measurement of a tourist's destination images are reviewed and the dominance of structured, word-based approaches is highlighted. This paper adds to previous work that has listed the main attributes used in image studies by including recent studies, many of which are Australian. In the paper it is argued that to provide valid image research, a preliminary phase of qualitative research is important in order to distil the constructs relevant to the population being studied. Construct elicitation techniques, such as free-elicitation, interactive interviews and focus group interviews, are discussed along with new techniques that include the visual aspect of image, such as photo-elicitation. Copyright © 1999 John Wiley & Sons, Ltd.
Год издания: 1999
Авторы: Olivia Jenkins
Издательство: Wiley
Источник: International Journal of Tourism Research
Ключевые слова: Diverse Aspects of Tourism Research, Consumer Behavior in Brand Consumption and Identification, Sport and Mega-Event Impacts
Другие ссылки: International Journal of Tourism Research (HTML)
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Страницы: 1–15