Аннотация:Journal Article Assessing Measurement Invariance in Cross-National Consumer Research Get access Jan-Benedict E. M. Steenkamp, Jan-Benedict E. M. Steenkamp Search for other works by this author on: Oxford Academic PubMed Google Scholar Hans Baumgartner Hans Baumgartner Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 25, Issue 1, June 1998, Pages 78–90, https://doi.org/10.1086/209528 Published: 01 June 1998 Article history Received: 01 August 1996 Revision received: 01 August 1997 Published: 01 June 1998