Аннотация:This ethnographic study of male filmgoers in India supports Mulvey's contention that cinema bolsters male power by prompting men to make women objects of a controlling gaze. But it also shows that Indian male filmgoers both objectify and identify with on-screen male images. This identification prompts men to see themselves as framed by a controlling gaze. Thus, a clear-cut distinction between looking men and watched women is not a uni versal feature of male dominance.