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Television FoodAdvertising toChildren: A GlobalPerspective Bridget KellyJason C. G. HalfordE. Boyland2010 год

Television Food Advertising to Children: A Global Perspective
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Аннотация: We compared television food advertising to children in several countries.We undertook a collaboration among 13 research groups in Australia, Asia, Western Europe, and North and South America. Each group recorded programming for 2 weekdays and 2 weekend days between 6:00 and 22:00, for the 3 channels most watched by children, between October 2007 and March 2008. We classified food advertisements as core (nutrient dense, low in energy), noncore (high in undesirable nutrients or energy, as defined by dietary standards), or miscellaneous. We also categorized thematic content (promotional characters and premiums).Food advertisements composed 11% to 29% of advertisements. Noncore foods were featured in 53% to 87% of food advertisements, and the rate of noncore food advertising was higher during children's peak viewing times. Most food advertisements containing persuasive marketing were for noncore products.Across all sampled countries, children were exposed to high volumes of television advertising for unhealthy foods, featuring child-oriented persuasive techniques. Because of the proven connections between food advertising, preferences, and consumption, our findings lend support to calls for regulation of food advertising during children's peak viewing times.
Год издания: 2010
Авторы: Bridget Kelly, Jason C. G. Halford, E. Boyland, Kathy Chapman, Inmaculada Bautista-Castaño, Christina Berg, Margherita Caroli, Brian Cook, Janine Giuberti Coutinho, Tobias Effertz, Evangelia Grammatikaki, Kathleen Keller, Raymond Leung, Yannis Μanios, Renata Alves Monteiro, C. Pedley, Hillevi Prell, Kim D. Raine, Elisabetta Recine, Lluís Serra‐Majem, Sonia Singh, Carolyn Summerbell
Издательство: American Public Health Association
Источник: American Journal of Public Health
Ключевые слова: Child Development and Digital Technology, Obesity, Physical Activity, Diet, Education, Sociology, Communication Studies
Другие ссылки: American Journal of Public Health (HTML)
PubMed Central (HTML)
Acceda (Universidad de Las Palmas de Gran Canaria) (PDF)
Acceda (Universidad de Las Palmas de Gran Canaria) (HTML)
PubMed (HTML)