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Building Knowledgeabout the Consumer:The Emergence ofMarket Research inthe Motion PictureIndustry Gerben Bakker2003 год

Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry
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Аннотация: (2003). Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry. Business History: Vol. 45, No. 1, pp. 101-127.
Год издания: 2003
Авторы: Gerben Bakker
Издательство: Taylor & Francis
Источник: Business History
Ключевые слова: Cinema and Media Studies, Art History and Market Analysis, European history and politics