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Consumer PreferenceFormation andPioneering Advantage Gregory S. CarpenterKent Nakamoto1989 год

Consumer Preference Formation and Pioneering Advantage
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Страница публикацииПубликация в OpenAlex
Аннотация: Market pioneers outsell later entrants in both consumer and industrial markets. Entry barriers arising from preemptive positioning and switching costs have been advanced to explain this market shar...
Год издания: 1989
Авторы: Gregory S. Carpenter, Kent Nakamoto
Издательство: SAGE Publishing
Источник: Journal of Marketing Research
Ключевые слова: Decision-Making and Behavioral Economics, Consumer Behavior in Brand Consumption and Identification, Experimental Behavioral Economics Studies