Аннотация:Abstract A popular and accessible form of adventure recreation, mountain biking is enjoyed for a wide range of reasons, and different settings offer multifarious attributes that enable mountain bikers' motivations to be satisfied. This article outlines the findings of qualitative research of experienced and regular mountain bikers in New Zealand and the UK. A general inductive method was employed to condense findings into key themes and sub‐themes, and to develop a conceptual framework that illustrates the most important participatory influences. The findings suggest that push factors that motivate people to ride, site attributes and sources of information that pull participants to locations, and other socially oriented elements all need to be considered in order to fully comprehend the factors that influence people's participation in mountain biking. The study found that the recent proliferation of mountain biking centres attracts riders with their increasingly sophisticated facilities and purpose‐built, conflictfree trails. Traditional rights‐of‐way can satisfy different motivations, offering greater aesthetic value and a sense of adventure that may be missing from commodified mountain biking settings.