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An Attitudinal Modelof Technology-BasedSelf-Service:Moderating Effects ofConsumer Traits andSituational Factors Pratibha A. DabholkarRichard P. Bagozzi2002 год

An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors
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Год издания: 2002
Авторы: Pratibha A. Dabholkar, Richard P. Bagozzi
Издательство: Springer Science+Business Media
Источник: Journal of the Academy of Marketing Science
Ключевые слова: Technology Adoption and User Behaviour, Digital Marketing and Social Media, Customer Service Quality and Loyalty