Аннотация:There has been an increasing body of critical research in modern literary geography claiming that forms of social oppression and injustice can become established through the institution of literature. It has also been stated that literature can equally well act as an emancipatory 'tool' through which subjugated histories are rewritten. This article is concerned with the colonialist history of Finnish northern literature, Lapland romanticism, the exoticism of nature and the interrelations of these with masculinism and sexist oppression. It discusses how northern nature is romanticized through literary stereotypes based on masculinist values and a multidimensional social process of sexism, and how the regional marginalization of northern Finland has been justified at the same time. The primary focus is on the emancipatory potential of untraditional northern literature, on a northern female author, Rosa Liksom, who through her unconventional literary irony has functioned as an emancipatory 'project' against the masculinist stereotypes of the northern wilderness. Liksom's literary irony serves as a metafictive 'method' working in pursuit of revealing its own discursive structure, as a strategy through which literary conventions and their wider social context become deconstructed.