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Usage, barriers andmeasurement of socialmedia marketing: Anexploratoryinvestigation ofsmall and medium B2Bbrands Nina MichaelidouNikoletta‐Theofania SiamagkaGeorge Christodoulides2011 год

Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
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Год издания: 2011
Авторы: Nina Michaelidou, Nikoletta‐Theofania Siamagka, George Christodoulides
Издательство: Elsevier BV
Источник: Industrial Marketing Management
Ключевые слова: Digital Marketing and Social Media, Technology Adoption and User Behaviour, Impact of Technology on Adolescents
Другие ссылки: Industrial Marketing Management (HTML)
OPAL (Open@LaTrobe) (La Trobe University) (PDF)
OPAL (Open@LaTrobe) (La Trobe University) (HTML)
Loughborough University Institutional Repository (Loughborough University) (PDF)
Loughborough University Institutional Repository (Loughborough University) (HTML)