Аннотация:The supply of strawberry (Fragaria x ananassa) cultivars in the world can be restricted by several factors, such as environmental adaptation (mainly latitude), type of bearing (short-day and day-neutral cultivars), and industry strategies, among others. This review selected the area between the 42°north and south parallels as a production area of mild climates with somewhat similar conditions. A compilation was done about the current situation of the strawberry industry focusing on cultivar utilization in the U.S. (California and Florida), Mexico, Chile, Argentina, Brazil, Uruguay, Portugal, Spain, France, Italy, Morocco, Egypt, Turkey, China, Japan, and Australia. These countries represent over 85% of the world production. The day-neutral cultivar supply currently is very limited in comparison with short-day utilization. There is significant evidence of a successful utilization of cultivars, such as 'Albion', 'Florida Festival', 'Florida Fortuna', 'Splendor', and 'Sabrosa'. Japanese cultivars have predominance in China and Japan.