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A Paradigm forDeveloping BetterMeasures of MarketingConstructs Gilbert A. Churchill1979 год

A Paradigm for Developing Better Measures of Marketing Constructs
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Аннотация: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which ma...
Год издания: 1979
Авторы: Gilbert A. Churchill
Издательство: SAGE Publishing
Источник: Journal of Marketing Research
Ключевые слова: Customer Service Quality and Loyalty, Management and Marketing Education, Consumer Behavior in Brand Consumption and Identification