Аннотация:Focus Groups An Overview Research Decisions Maximizing the Effectiveness of Focus Group Research Common Mistakes in Focus Groups The Moderator Focus Groups and the Technology Revolution Controlling the Costs of Focus Group Research New Moderating Techniques Global Focus Groups Litigation Focus Groups Focus Groups with Physicians Focus Group Trends Effective Management of Field Services and Recruiting Threats to the Focus Group Industry A Career as a Moderator Building a Business Moderating Focus Groups The Role of the Facility