Cruise passengers' satisfaction: Cartagena de Indiasстатья из журнала
Аннотация: Purpose The purpose of this paper is to explain the onshore satisfaction of cruise passengers, in the port of call of Cartagena de Indias. Design/methodology/approach A questionnaire was given to 1,361 passengers of 28 cruise ships during October and November of 2009, then factor analysis and cluster analysis were employed. Findings The results suggest that although visitors held a high overall satisfaction of the onshore experience, there are two dimensions that require the attention of tourist policy makers: the city infrastructure (traffic, noise, cleanliness and infrastructure) and the general shopping experience. In particular, the worst experience seems to be related to street vendors. Moreover, there is evidence that tourists from the USA are more exigent of being fully satisfied. Research limitations/implications The survey was only conducted in the months of October and November. Future research can also include the repetition of the study in different seasons to compare results. The study shows that there is a good potential for the growth of tourism activity of the destination because over 52 per cent of the participants declared their intention of return to the city as land tourists and more than 60 per cent will recommend the destination to their friends. Originality/value The application of known methodologies to an emergent destination, in which many stakeholders are involved and concerned about cruise tourism evolution and its effects on the destination.
Год издания: 2012
Издательство: Emerald Publishing Limited
Источник: Benchmarking An International Journal
Ключевые слова: Cruise Tourism Development and Management, Diverse Aspects of Tourism Research, Maritime Ports and Logistics
Открытый доступ: closed
Том: 19
Выпуск: 1
Страницы: 52–69