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Private labels versusnational brands: Theeffects of brandingon sensoryperceptions andpurchase intentions Patrícia RossiAdilson BorgesMarat Bakpayev2015 год

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions
статья из журнала

Страница публикацииПубликация в OpenAlex
Год издания: 2015
Авторы: Patrícia Rossi, Adilson Borges, Marat Bakpayev
Издательство: Elsevier BV
Источник: Journal of Retailing and Consumer Services
Ключевые слова: Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Packaging Perceptions and Trends