Цифровые и тематические книжные коллекции издания
Содержание
- Preface to the Handbooks of Applied Linguistics Series; Acknowledgements; Table of contents; I. Introduction; 1. Editors' introduction; 2. The history of the language of economics and business; II. Genres and media; 3. Genres in the business context: An introduction; 4. Business presentations; 5. Business negotiations; 6. Business meetings; 7. Sales talk and sales training; 8. From business letters to email and mobile communication; 9. Company websites; 10. The annual report; III. Foreign languages and culture; 11. Intercultural business communication: A linguistic approach
- 12. Multilingualism in business: Language needs13. Multilingualism in business: Language policies and practices; 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes; 15. Teaching and learning foreign business languages; 16. New media in teaching and learning business languages; IV. Lexical phenomena; 17. The structure of economic and business terms; 18. Metaphor, metonymy, and euphemism in the language of economics and business; 19. Language planning and linguistic purism in the business domain
- 20. The language of marketing21. The language of accounting; 22. Proper names in business; 23. Business lexicography; 24. Corpora and corpus linguistic approaches to studying business language; V. Building bridges across disciplines; 25. Organizational discourse; 26. Spoken workplace discourse; 27. Corporate language and design; 28. The risks of using standardized text modules as communication vehicles; Subject index
