Rethinking communication in social business : how re-modeling communication keeps companies both social and entrepreneurial /библиография
Цифровые и тематические книжные коллекции издания
Содержание
- Introduction: on making do and making good
- How to tell the company story (to share its mode)
- How to raise awareness (to create attendance)
- How to address complex audiences (to speed circulation)
- How to give a gift (to make a public)
- Epilogue: on being entrepreneurial with the social
- Bibliography
- Index
- About the author.
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