Цифровые и тематические книжные коллекции издания
Содержание
- Section 1. Emerging trends in corporate communication. Chapter 1. New media channels in corporate communication and interaction with the new consumer: digital marketing ; Chapter 2. Social media and career building: creating online portfolios and personal brands
- Section 2. Corporate communication strategies. Chapter 3. Managing corporate terminology as an internationalization strategy: an overview ; Chapter 4. Relationship marketing and communication as a driver of fundraising loyalty and success in non-profit organizations: a theoretical perspective ; Chapter 5. The digital realm blurs the lines between journalistic and corporate communication: the Rubik's cube as a metaphor for new global strategies
- Section 3. Corporate communication and digital marketing. Chapter 6. Digital marketing in times of COVID-19: an analysis of the communication strategies of Spanish SMEs through the web and social media ; Chapter 7. A nudge psychology perspective on digital marketing and communication: learning from the Nigerian scam
- Section 4. Multilingual dissemination of corporate information. Chapter 8. Websites, social networks, and corporate translation: an overview of southern Spanish companies in the dentistry sector ; Chapter 9. The role of transcreation in corporate communication: a case study in the US healthcare sector ; Chapter 10. Quality evaluation and workflows in transcreation: a social study ; Chapter 11. Seeking spaces of convergence: cognitive web accessibility and easy-to-read tools as a new market niche in Spain
- Section 5. Ethical considerations on corporate communication. Chapter 12. Sexism and advertising in the global world: a theoretical perspective ; Chapter 13. NGO sustainability indicators: evaluation of greening commitments through their website content ; Chapter 14. Socio-corporate impact of the sustainable development goals in higher education: the case of public universities in Andalusia.
