Цифровые и тематические книжные коллекции издания
Содержание
- Section 1. Mobile and electronic commerce on business development. Chapter 1. The impact of emergent technologies in the evolutionary path for M-commerce ; Chapter 2. Analysis of a mobile payment scenario: key issues and perspectives ; Chapter 3. Understanding drivers and barriers affecting merchants' adoption of mobile payments: an empirical research and theoretical review focused in Spain ; Chapter 4. Times have changed, don't lose business because of "sorry we don't accept cards!" -- Section 2. Consumer behavior in mobile and electronic commerce. Chapter 5. Problems faced by consumers in e-commerce transactions with special emphasis on digital economy in India and the European Union ; Chapter 6. Understanding consumers' continuance intention and word of mouth in mobile commerce based on extended UTAUT model ; Chapter 7. Mobile fashion C2C apps: examining the antecedents of customer satisfaction ; Chapter 8. Assessing the antecedents of user intention to use mobile payment services in the context of emerging markets ; Chapter 9. Improving an app for visually impaired travelers: EMT Malaga case study ; Chapter 10. Mobile travel apps and generation y in Malaysia: an empirical evidence to understanding the factors influencing the intention to use ; Chapter 11. Profiling mobile service customers in the Spanish market.
