- Antecedents of green consumerism
Aylin Caliskan, Yasar University, Turkey
- Green marketing without green washing need of the hour : need of the hour
Kethan manyam, KOSHYS institute of management studies, India
- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy
Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Cávado and Ave (IPCA), Portugal, Portugal
- Electronic banking- entry in the Indian banking scenario
Heena Arora, Sanatan Dharma College, Ambala Cantt, India
- The green consumer behaviour
Vannie Naidoo, University of KwaZulu
- Natal, South Africa, Rahul Verma, Delhi University, India
- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor
Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania
- A comparative study of green banking within private and public sector banks in India
Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus
- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign
Anagha Shukre, IMS Ghaziabad. India
- Adoption of green practices by highway tourism resorts in Haryana (India)
Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College
- Consumer attitude towards green advertising : a Turkish sample
Esna Betül Bu?day, Hacettepe University.
