Purpose: Over the past few years in many literary sources and the media an issue of the digital economy is rapidly gaining popularity due to the qualitative technological changes in society. In current circumstances the qualitative component of labor resources called “human capital” is a priority value. Design/Methodology/Approach: The following research methods have been used in the work: monographic, abstract-logical, sociological, economic-mathematical and calculation-constructive ones.
Findings: The solution of the problem of ensuring food security of the population of the region depends on the methods and strategies of applying technologies in domestic and global agriculture, as well as on the correct and effective use of scientific-technical implementations in the industry.
Practical implications: Identification of segments in tourism is mainly made based on their geographical, demographical, socio-economic, psychographic, behavior characteristics or their combinations. On the other hand, the authors stress on the fact that there is no universal segmentation approach and therefore, potential tourists can be classified based on other characteristics.
Originality/Value: The use of digital technologies in the agricultural industry will increase the efficiency of production activities.