The role of the name of agricultural products origin place in creating competitive advantages of the region : доклад, тезисы доклада

Pyzhikova N.I.; Chepeleva K.V.; Shmeleva Zh N; Marchenko J.A.; Krasnoyarsk Science and Technology City Hall of the Russian Union of Scientific and Engineering Associations

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Библиографическое описание: The role of the name of agricultural products origin place in creating competitive advantages of the region : доклад, тезисы доклада / N. I. Pyzhikova, K. V. Chepeleva, Z. N. Shmeleva, J. A. Marchenko ; III International Scientific Conference: AGRITECH-III-2020: Agribusiness, Environmental Engineering and Biotechnologies (2020 ; 18.06 - 20.06 ; Volgograd, Krasnoyarsk). - [S. l. : s. n.], 2020. - Текст : непосредственный // IOP Conference Series: Earth and Environmental Science : III International Scientific Conference: AGRITECH-III-2020: Agribusiness, Environmental Engineering and Biotechnologies / Krasnoyarsk Science and Technology City Hall of the Russian Union of Scientific and Engineering Associations : Institute of Physics and IOP Publishing Limited, 2020. - 548. - P. 22012. - The project “Development of the formation and promotion model of the Krasnoyarsk territory regional brand in the category “processed products of oilseed crops”” was funded by Krasnoyarsk Regional Fund of Science. - DOI 10.1088/1755-1315/548/2/022012.

Аннотация: The definitions of the concepts of brand, trademark, name of the product origin place, products with a geographical indicator are examined, as well as their comparative analysis is conducted in the article. The analysis results of the status, prospects and issues of the development of products with name of production place in Russia and the Krasnoyarsk territory are presented. The elements of the brand platform with the name of the agricultural products origin place on the example of oilseeds processing, as well as the basic components of the concept of regional brand promotion are proposed. The main hypothesis of the research is that large territorial entities, in particular the Krasnoyarsk territory, with significant agro-climatic potential, can be considered as regions - producers of agro-industrial complex products, able to meet not only domestic needs, but also to be competitive in foreign markets through regional branding technologies and mechanisms of the products legal protection.

Год издания: 2020

Авторы: Pyzhikova N.I. , Chepeleva K.V. , Shmeleva Zh N , Marchenko J.A. , Krasnoyarsk Science and Technology City Hall of the Russian Union of Scientific and Engineering Associations

Издательство: Institute of Physics and IOP Publishing Limited

Источник: IOP Conference Series: Earth and Environmental Science

Выпуск: 548

Номера страниц: 22012

Держатель оригинала документа: Center for standardization, metrology and testing in the Krasnoyarsk territory, Republic of Khakassia and Republic of Tyva, FSBEI HE Krasnoyarsk State Agrarian University

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